Solar BOLEH! Campaign Shines a Light on Renewable Energy Access in Malaysia
Kuala Lumpur, Malaysia – In an electrifying move towards a greener future, the Solar BOLEH! campaign is set to revolutionize the way Malaysians think about and use solar energy. Designed to align with the Malaysian government’s SolaRIS incentive for domestic users, this groundbreaking initiative seeks to significantly amplify the benefits of solar power, making it more accessible than ever to the Malaysian public.
Starting May 2024, for a span of six months, Solar BOLEH! will bring together leading Malaysian corporates, including retail giants and financial institutions, to support homeowners in harnessing the sun’s power. With the goal of reducing energy costs and promoting sustainability, this campaign combines government incentives with corporate partnerships to provide unparalleled access and savings to the rakyat (people).
Wide-Ranging Benefits and Savings
For homeowners facing bills of RM 200 and above, the decision to switch to solar is now easier and more beneficial. Under the Solar Boleh! campaign, customers can look forward to a range of perks, including government cash incentives to reduce upfront costs, lifetime savings on energy bills, and special offers from partnering organizations. From financing options provided by Bank Simpanan Nasional (BSN) to AEON membership points and community-generated solar videos, the campaign is designed to make solar adoption a rewarding and community-oriented experience.
Targeting the Heart of Malaysian Communities
Focusing on landed homeowners with monthly electricity bills ranging from RM 200 to RM 500, the campaign places a special emphasis on government employees, neighborhoods, and young families. This targeted approach ensures that those who stand to benefit the most from solar energy can take full advantage of the available incentives and support.
A Calendar of Green Initiatives
The Solar BOLEH! campaign is structured around a series of key activities and promotional events, ranging from digital marketing blitzes and influencer partnerships to regional boosts and on-the-ground activations. Highlighting the calendar is the proposed launch with the Deputy Prime Minister, marking a sunny start to this electrifying program.
Collaboration for a Sustainable Future
At the heart of Solar BOLEH! is a collaborative spirit, bringing together various stakeholders including AEON, BSN, SOLS Energy, and Bright Spots to champion the cause of renewable energy. Through these partnerships, the campaign aims to reach millions of Malaysians, educating them on the benefits of solar energy and providing easy access to solar solutions.
Making Solar Accessible to All
With an ambitious goal to assist 10,000 homeowners in installing photovoltaic (PV) solar systems, Solar Boleh! is poised to bring about a significant reduction in national energy consumption and promote a shift towards sustainable living. By combining the efforts of government incentives, corporate partnerships, and community engagement, the campaign is a beacon of hope for a cleaner, greener Malaysia.
As we move closer to the campaign’s launch, the message is clear: Solar energy is not just the future; it’s here, it’s accessible, and it’s for everyone. Solar BOLEH! is more than a campaign; it’s a movement towards a sustainable future, starting right at home.
